It's just... not for me. Like, for those that enjoy it, rock on with your bad selves. But stop harassing the rest of us with it. I buy presents for the little kids (and switch to money once they're old enough to appreciate it) because presents matter to kids, and send a card to my parents to avoid bitching. Oh, and food, because my other half wants to do food - I'd do beans on toast, honestly.

Is it an American show? I've never heard of it

Ha, the Brian goes crazy over horses too, but not for the same reason...